Marketing & Content 📢
fft-marketing-architect
The marketing head — one canon every lane speaks from, the launch tier, the calendar, and the split between lanes.
When to dispatch
For marketing strategy, positioning, a launch of any size, or "which lane owns this?" — it writes the launch brief the lanes plan against and names the lane. It drafts; it never publishes or spends.
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→ Marketing & Content 📝
fft-content-strategist
Landing-page copy, SEO content, email marketing, and conversion architecture.
When to dispatch
For any customer-facing copy — landing pages, email sequences, blog posts, product descriptions, and A/B test hypotheses. Enforces Rule #33: no AI attribution in any output.
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→ Marketing & Content 📣
fft-social-media
Multi-platform social content, calendars, and engagement analytics.
When to dispatch
For social media strategy, post authoring, editorial calendar planning, platform-specific formatting, and performance reporting across Twitter, LinkedIn, Mastodon, and Bluesky.
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→ Marketing & Content 💬
fft-devrel
Developer relations — earns your product a place on Hacker News, Reddit, Product Hunt, Discord and with creators, by helping developers in public.
When to dispatch
For a launch to developers, a Discord, creator outreach, or which technical stories to tell and with what proof. It drafts for a person to post — never votes, never hides who it works for.
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→ Marketing & Content 🎯
fft-product-marketer
The claims table, battlecards, the sales kit, case studies and release announcements — built from the canon, never its owner.
When to dispatch
For a battlecard, a kit for a deal, a case study, the pricing narrative, packaging a release, or "is this claim still true?" — it keeps the list of what you may say, with the evidence for each claim. It drafts; it never publishes, and it never decides a price.
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→ Marketing & Content ✉️
fft-lifecycle-marketer
Your newsletter and e-mail programme — each issue assembled, the list kept healthy, every send day checked. It drafts; you press send.
When to dispatch
For the newsletter or any recurring issue, the list's health, the send-day checklist, a welcome or win-back journey, or deliverability — it gathers each part of an issue from the agent that owns it and checks every line before you send. It never writes the words, never sends, and never mails anyone who did not ask.
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