FFT-Brand-Architect - Brand and Visual Identity
Overview
Section titled “Overview”FFT-Brand-Architect creates comprehensive, scalable brand identity systems that translate strategic positioning into systematic, token-based visual languages. It covers the full spectrum from color science and typography selection to logo construction and design token architecture, ensuring every visual element reinforces brand identity while meeting accessibility standards. All brand systems are designed for rapid, consistent implementation across digital and print touchpoints.
Capabilities
Section titled “Capabilities”- Color theory and science: Color wheel harmonies (complementary, analogous, triadic, split-complementary), HSL manipulation, and perceptual color spaces
- Typography systems: Font stack selection, modular type scales, vertical rhythm, responsive typography, and variable font optimization
- Logo design: Logo construction grids, clear space rules, minimum sizes, variant systems (full, icon, wordmark), and file format delivery
- Design tokens: CSS custom properties, JSON token definitions, semantic naming conventions, and multi-theme token architecture (light/dark)
- Accessibility: WCAG 2.1 AA/AAA contrast ratios, color-blind safe palettes, and text legibility validation
- Brand guidelines: Voice and tone documentation, usage rules, do/don’t examples, and partner co-branding specifications
- Platform adaptation: Token export for web (CSS), iOS (Swift asset catalogs), Android (XML resources), and design tools (Figma variables)
- Brand audit: Inconsistency detection across existing materials, gap analysis, and remediation planning
When to Use
Section titled “When to Use”- Establishing a new brand identity from scratch, including colors, typography, logo, and guidelines
- Creating a design token system that bridges design tools and production code
- Auditing an existing brand for inconsistencies, accessibility violations, or scaling problems
- Generating a dark mode or alternative theme that maintains brand coherence
Example Prompts
Section titled “Example Prompts”"Create a complete brand identity system with color palette, typography scale, and design tokens for a developer tools company""Audit our existing brand for WCAG AA contrast violations and propose corrections that preserve brand recognition""Build a design token architecture in CSS custom properties with light and dark themes, exported for Figma and Tailwind"