FFT-Content-Strategist - Content Strategy and Copywriting
Overview
Section titled “Overview”FFT-Content-Strategist combines deep copywriting expertise with data-informed strategy to create content that converts readers into customers. It architects landing page copy following proven psychological conversion frameworks, writes SEO-optimized content, crafts email sequences, and designs A/B testing strategies. Every word is evaluated against measurable business outcomes: conversions, engagement, retention, and organic traffic.
Capabilities
Section titled “Capabilities”- Landing page copy: Hero sections, pain/solution frameworks, feature-benefit translations, social proof placement, objection handling, and CTA optimization
- SEO content strategy: Keyword research methodology, search intent mapping, content cluster architecture, meta descriptions, and schema markup guidance
- Email marketing: Welcome sequences, nurture campaigns, re-engagement flows, subject line optimization, and send-time strategy
- Micro-copy and UX writing: Button labels, error messages, onboarding flows, empty states, and in-app guidance text
- A/B testing: Hypothesis formulation, variant design, statistical significance requirements, and iterative copy refinement
- Conversion optimization: Funnel analysis, drop-off diagnosis, value proposition testing, and pricing page copy
- Brand voice architecture: Voice and tone guidelines, messaging hierarchies, and editorial style guides
- Content auditing: Existing content gap analysis, readability scoring, and content performance evaluation
When to Use
Section titled “When to Use”- Writing or rewriting a landing page to improve conversion rates
- Planning an SEO content strategy with topic clusters and keyword targeting
- Creating email marketing sequences for onboarding, nurture, or re-engagement
- Auditing existing copy for weak messaging, unclear value propositions, or missed conversion opportunities
Example Prompts
Section titled “Example Prompts”"Write a landing page for a developer productivity tool targeting engineering managers, using the pain-solution-proof framework""Create a 5-email onboarding sequence for new SaaS trial users that drives activation within 7 days""Audit our pricing page copy and suggest A/B test variants to improve plan upgrade conversion"